We will be sold in Whole Foods!!!


We had a pretty big day today! We pitched Whole Foods Corporate AND WERE APPROVED AS AN OFFICIAL VENDOR!

WHAAAAAAT?!

I got back to my car and just sat there for a minute, breathing in the moment. I did it… I really did it. I just got into the hardest place to crack, the gold standard of specialty grocery – the one place that after you’re part of the club, you get noticed by others… and all I had to do was try. I declared one month ago that I wanted to nail down larger scale distribution, had an early win with Di Palo’s and now, here I sit, post successful pitch to the number one chain in the US. This is real – and SO awesome!

I truly believe that passion and enthusiasm are half the battle. If you’re building something that you believe in, with every fiber of your being, so much so that you are willing to put yourself out there, people will notice that. Chris mentioned a few times that my email stood out among the gazillion that he gets and he was super excited to meet me. One part of me said “REALLY?!” and the other part said, “Well of course you were, I’m awesome”

This is just one step of a much longer journey, but if the old adage is right – the first step is the hardest and now, it’s behind us. So thankful for this day and everything that goes along with it!


What the Unimatic family is saying…

"The Unimatic changed my life. I somehow found an extra 20 minutes in my morning to perk my coffee and as a result, I’m more grounded, creative, productive and happy. The Unimatic is my daily miracle."

- Greg, family member of Unimatic #41

"It’s the coolest coffee pot in the world."

- Trevor, family member of Unimatic #50

"Thank you so much, I happened to see the program on Netflix called Coffee for All. As you refer to my net coffee pot as a "her" she will be appropriately named "Grace" after my grandmother who gave me my first percolator coffee pot at the age of 18. Now as I brew coffee in the mornings I will think of my grandparents more often."

- Joe, family member of Unimatic #392

"I am truly happy with the Unimatic. A perfect cup of coffee and the story that goes with it even makes it more enjoyable."

- David, family member of Unimatic #418

Thank you dearest Elisabeth for being the much needed catalyst for change. For sharing your remedy for our home life that has been suspended after much trial and trauma. We laughed, shared, marveled and lingered the table discussing your father’s creation. We spent time together as a family, enjoying the newness of what is usually the mundane. Creating your shared legacy... a cup of coffee. The Unimatic made our house a home... long gone are the quick days of the Keurig or nearest coffee shop. We look forward to spending tomorrow morning with Brunetta.

- Monica, family member of Unimatic #329