We will be sold in Whole Foods!!!

We had a pretty big day today! We pitched Whole Foods Corporate AND WERE APPROVED AS AN OFFICIAL VENDOR!


I got back to my car and just sat there for a minute, breathing in the moment. I did it… I really did it. I just got into the hardest place to crack, the gold standard of specialty grocery – the one place that after you’re part of the club, you get noticed by others… and all I had to do was try. I declared one month ago that I wanted to nail down larger scale distribution, had an early win with Di Palo’s and now, here I sit, post successful pitch to the number one chain in the US. This is real – and SO awesome!

I truly believe that passion and enthusiasm are half the battle. If you’re building something that you believe in, with every fiber of your being, so much so that you are willing to put yourself out there, people will notice that. Chris mentioned a few times that my email stood out among the gazillion that he gets and he was super excited to meet me. One part of me said “REALLY?!” and the other part said, “Well of course you were, I’m awesome”

This is just one step of a much longer journey, but if the old adage is right – the first step is the hardest and now, it’s behind us. So thankful for this day and everything that goes along with it!