Thanksgiving-time Thoughts


From the outset, this business has been a constant exercise in creating and letting go - actions that trigger totally opposite emotions, yet somehow always leading to further creation.

Lately, it’s been about letting go of our old logo and coffee packaging to make room for the new (unveiling to come!)... but at first, it was simply about creating something from loss that would push me forward, to keep me from having to let go. It’s hard to have a business though, when you feel like the Unimatics (the thing I was supposed to be “selling”) were the only pieces of Dad I had left... I’d be lying if I said that parting with them was not met with internal resistance.

Now though, people love when I refer to the fact that each Unimatic is “adopted” - I must be honest about this, thinking of it that way has been the only way to convince myself to let them go... the thought of finding them a new home and breathing new life into these pieces, that’s been the push forward. Each time we find a Unimatic a new home, it’s new family has the opportunity to embrace and adopt a slower pace around family, linger at the table, have a piece of Dad’s positive spirit and the attitude that what the mind can conceive, the mind can achieve.

Each Unimatic out in the world represents a piece of my family, at a time when life felt boundless... and also at a time when the concept of faith in legacy was what pushed us forward (perhaps all that pushed us forward). The Unimatic on your table represents consistency and the fact that you are capable of getting through anything. Every day, every sip from this little miracle coffee pot is another opportunity for the renewed perspective that I am so grateful for today. May you and your family (of birth or of choice) enjoy this weekend like we enjoy our Unimatic coffee ever day. 

 With love,

Elisabeth and the Caffè Unimatic family