New Year, Same Ritual


As another year draws to a close, I wanted to share a little moment that made me smile. While making coffee for Mom on Christmas morning, I found myself standing at the stove smiling. I was smiling because I realized that I was sharing the moment with all of you (from those of you who found us on Netflix in Coffee For All, to those of you who adopted a Unimatic or gifted our coffee to someone you love). Our Unimatic family now spans 20 countries, on 6 continents and it hit me that we were all lovingly making coffee for our families on Christmas morning, together. We were all listening for the gentle perk, inhaling the aroma that wafted through the house. As we sat and sipped, (not at the table this time, but rather amongst love, laughter and crumpled wrapping paper) it felt to me like we were in this together - in our separate homes, but with the same grounding practice that connected us all. 

This year has been a magical one (not without it's moments that were certainly less than rosy) but what consistently brings me back to center is this ritual that we share. Making Unimatic coffee, putting the pot in the center of the table, sipping - whether quietly in solitude or amidst brave conversation. This ritual has kept me connected to what matters through the hardest times and kept me grounded during the times that feel too good be true. This year, we've received letters from so many of you that shared the same sentiment. Through hard diagnoses, change, loss, creation, bliss, love - you quoted your faith and your Unimatic as the things that you counted on, as the things that got you through. There are no words to express how grateful we are to be part of that journey for you.

It's a gift to be able to share not only this pot that makes amazing coffee, this coffee that was roasted to be the smoothest ever but also, the symbol of what it all stands for, what it reminds us of, what it inspires in us - that no matter what, once we've had our coffee we can put one foot in front of the other and keep moving forward in a positive direction. My Dad would say "what the mind can conceive, the mind can achieve" and it wasn't until he was gone that those words really started to resonate. I believe that coffee has the power to change things for people. As I stood at the stove this Christmas and as I sit here on the eve of the New Year, that could not feel more true, because it's coffee, this ritual, that's changed me and from your letters, it's changed you, too. I could not be more grateful to be part of what reminds you of the meaning in the smallest of things, to be part of what pushes you forward each day.

They say when you start a business, "you build the thing YOU need most," and as a kid that always, always wanted a big family - it only feels appropriate to say thank you. Thank you for being part of this growing family, thank you for adopting a Unimatic and our coffee as part of your morning (or anytime) ritual, thank you for sharing it with those around your table, thank you for keeping this legacy alive, thank you for making this kid feel like part of a big family :)

May your new year be filled with moments that ground you, remind you who you are and push you forward. May it be filled with the aroma of Brunetta, Bionda or Mora perking on your stove, the joy of that first sip, the memorable moments around your table and brave conversations, may it be filled to the brim with brave conversations and the magic that comes with them... 

What the Unimatic family is saying…

"The Unimatic changed my life. I somehow found an extra 20 minutes in my morning to perk my coffee and as a result, I’m more grounded, creative, productive and happy. The Unimatic is my daily miracle."

- Greg Dell'Aquila, President, Mission 50 Workspaces

"It’s the coolest coffee pot in the world."

- Trevor Owens, Entrepreneur and Author

"Complimenting the Unimatic is like complimenting a Rolls Royce. You just don't. It's beyond compliments. You don't say, 'Nice Rolls Royce' - the Unimatic is the classic."

- DJ Cynthia Cherish, Heritage Radio