That said, we must thank you, because we've felt supremely blessed by the phone calls, letters and photos you've sent after adopting your Unimatics. Some of you called just to say thank you, express your support of our mission to carry on a legacy while creating one of our own; while others sent us photos of their Unimatic all tucked into their suitcase, joining the family on summer vacations or perking in the most beautiful of places! You've shared our mission and story and let's just say, you've brought more than one tear to our eyes over the last few months.
On that note, we wanted to make sure you knew that we have a Loyalty Program (the little black box on the bottom right of your screen on caffeunimatic.com). We know you already help us spread the word, but we'd love if you'd share with friends through the Loyalty Program so that we can keep track and send you free coffee as a thank you! We want to appropriately appreciate you! Good plan? We thought so :)
I must admit, from the outset, this business has been a constant exercise in creating and letting go. Totally opposite actions, usually triggering totally opposite emotions, yet somehow always leading to further creation. It's been wonderful, but far from easy. At first, it was about creating something from loss that would push us forward, to keep us from having to let go. (Embarrassing disclaimer: we declared that we would sell our original Unimatics when we still felt like they were the last pieces of Dad that we had left, making letting them go pretty challenging. Then, we were faced with things like needing to refresh our logo and again, we dug our heels in, not wanting to let go of the logo that Dad created). Now, we realize that we can define what "letting go" means and actually, it was never about letting go in the first place, but rather about choosing what we breathe life into.
That said, we're so excited to be sharing this update with you, because we've grown a lot and are really making this business our own! Drumroll please... We've gotten a makeover!!! Our new packaging designs will be hearing to the printer oh-so-soon! We will give you the inside scoop on this design and what it represents to us shortly, but for now, be sure you sign up to our newsletter to receive special previews of things like this before anyone else :)
Until next time coffee lovers, we wish you a fantastic National Coffee Day and weekend ahead!
Elisabeth + your Caffè Unimatic family