Getting Brave in honor of 9/11


As a native New Yorker, 9/11 shaped my coming-of-age. No matter how many years pass, I always get very quiet the on September 11th. I still can’t accompany out of towners when they want to visit the Memorial, so I tend to drop them off and pick them up later. Seeing the Freedom Tower from my apartment’s roof (or from anywhere that I catch a glimpse of it) consistently gives me chills and makes me instantly drop into gratitude that this city is my home. I realize more every day how events of my past have shaped the things I want to put into the world… which makes me quite proud to say that this year, I am starting something that I am fairly certain had it’s first seeds planted 17 years ago on September 11, 2001… 

The idea for Brave Conversations (over coffee) - what I’m calling it for now - was born out of feeling how important it was to sit around the table (with coffee, obvi) asking deep questions and putting words to hard feelings, and how vital sharing your story is to your own healing, forward momentum and mental health. Looking back, I can now see what that did for my confidence, my identity, my empathy, my resilience and my ability to lead. It was always my goal to not only find each of our original Unimatics a good home, but also for these little pots to have a legacy of their own. We hope that they inspire their families to linger at the table just a little longer while they finish the pot of coffee, to ask one more question to tell one more story, to get people out of their heads, beneath the surface and deep into their hearts… 

When shootings in the US started to pick up last year, this idea tugged at me again, wanting to be more fully formed. Then, the #MeToo movement exploded on the scene, again, that tug… There were so many perspectives that needed to be heard, or maybe even more so - invited to be voiced - but not to a group of people who just agree, rather to a diverse group who values curiosity and exploration over judgement. Sure, we can fight and march, but I believe that the only change that will be sustainable is the change the happens when we genuinely want the person across the table from us to be well. Plus, from what I know of brain science it’s impossible to take actions in anger that will lead to creativity or connection - it’s not me, it’s just biology. Our goal is for the Unimatic and for the universal ritual of coffee to be able to inspire us to gather around the table and bravely share the good and bad of who we are, what we believe, what we hope and what we fear… the goal is for the Unimatic and the ritual of coffee to spark that shift… Interestingly, because of my slight obsession with learning about the brain, communication and human connection, I’d already been taking action on making this real, without really knowing it, with the young women of Legacy Out Loud, with the students in Unimatic University, with friends, loved ones, everywhere I spoke or hosted a workshop - I just needed to give it structure and pick a day to start… so…

I couldn’t be more proud to share that on September 7th, I get to start! I get to help inspire bravery, compassion and kindness on behalf of my beloved city in honor 9/11. Caffe Unimatic will be collaborating with Kevin Tuerff (have you heard of the Broadway musical “Come From Away” - it’s based on his personal 9/11 story), his charity: Pay It Forward 9/11 (where he’s started a movement of performing 3 random acts of kindness for strangers on 9/11 for the past 16 years) and the Charter for Compassion (do you really need an explanation for this!?) to facilitate a Brave Conversation amongst 9/11 survivors, first responders, students, Muslims and others whose lives were forever impacted on that Tuesday morning 17 years ago. After getting to facilitate that conversation, I will get to hit the streets of New York City with the group and perform random acts of kindness - what a way to spend a Friday :) and begin putting something into the world that I believe in with every ounce of my being... I will CLEARLY be buying a lot of people’s coffees today ;)

 

[ More on this later but, to learn more, head here: https://www.caffeunimatic.com/blogs/news/brave-conversations-over-coffee ]

[ Also, we will be hosting another Brave Conversation on National Coffee Day (September 29), if you’d like to join us, sign up at the link above ]


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What the Unimatic family is saying…

When my husband and I finally received and opened the box with the Unimatic inside and I saw your personalized note, it brought tears to my eyes to know that we actually had in our hands part of your family's history. Thank you for letting us be a part of it!!

- Terry, family member of Unimatic #288

Thank you dearest Elisabeth for being the much needed catalyst for change. For sharing your remedy for our home life that has been suspended after much trial and trauma. We laughed, shared, marveled and lingered the table discussing your father’s creation. We spent time together as a family, enjoying the newness of what is usually the mundane. Creating your shared legacy... a cup of coffee. The Unimatic made our house a home... long gone are the quick days of the Keurig or nearest coffee shop. We look forward to spending tomorrow morning with Brunetta.

- Monica, family member of Unimatic #329

"Thank you so much, I happened to see the program on Netflix called Coffee for All. As you refer to my net coffee pot as a "her" she will be appropriately named "Grace" after my grandmother who gave me my first percolator coffee pot at the age of 18. Now as I brew coffee in the mornings I will think of my grandparents more often."

- Joe, family member of Unimatic #392

"I am truly happy with the Unimatic. A perfect cup of coffee and the story that goes with it even makes it more enjoyable."

- David, family member of Unimatic #418

Coffee has this magic of uniting people. In a world so digital, individualistic, I believe Elisabeth does an extra-ordinary job to reconnect the people we love the most. I could not fail remember the excitement and the happiness of receiving in NYC my Unimatic pot directly from the hands of my dear friend Elisabeth. An unforgettable day!

- Zeca, family member of Unimatic #443

I received this Unimatic as a gift yesterday and I am just tickled! The coffee is amazing and so very worth the wait. I love your story; keep on doing what you are doing - we all need an incentive to slow down.

- Hope, family member of Unimatic #526

I'm not functional until I've had my coffee, so I love coming out to the kitchen and seeing her on the stove! We now have our brave conversations, as we always have, with music playing in the background and the most delicious coffee we've ever tasted.

- Peg, family member of Unimatic #534

I love my Unimatic coffee pot. I love the fragrance of fresh perked coffee. it reminds me of the mornings when my grandmother made coffee. When I read about the Unimatic coffee pot I just had to have it. The aroma of fresh perked coffee in my apartment is wonderful and relaxing. The coffee that I ordered with it is also delicious. I keep my coffee pot on the stove, ready for the next day.!!

- Luisa, family member of Unimatic #603

We are so very happy for the Unimatic that we received yesterday :) This morning my wife bicycled to the local bakery for some croissants, meanwhile I cleaned the Unimatic and prepared for our morning coffee :) The coffee was outstanding and we simply love the Unimatic! We had a good long chat and enjoyed our coffee and croissant outside.

- Sturla, family member of Unimatic #625

I have to say I was emotional when I opened the box and unwrapped the Unimatic. My love of coffee comes from my Mom and Neapolitan grandmother. My fondest memories were in the summer and my parents liked to sit outside in the backyard talking after dinner and I would make coffee for all using that coffee pot. My Italian grandma loved afternoon coffee with anisette, and having coffee when visiting was a time to gather and chat. I hope I can persuade my daughter to slow down and enjoy a cup of Caffè Unimatic with me, she does love coffee.

- Madeleine, family member of Unimatic #630

My husband and I tried the San Pietro Brunetta and it was love at first sip and absolutely the best coffee that we have ever tasted. We can't wait for more...

- Christine, family member

Your Brunetta blend is a delight to the pallet! It is truly a different taste than an American coffee blend...roasting slow makes a better cup using the Unimatic in my opinion. Having the Unimatic with the Brunetta blend has made our mornings more pleasurable than ever....the coffee is rich with flavor as well as the conversation it stimulates while we slowly drink the pot. Thank you for creating the environment for an awesome morning to take place!

- Kimberly, family member of Unimatic #644

Breakfast is my favorite meal of the day and making coffee in my new Caffè Unimatic pot is the highlight of my meal-making ritual. Lingering over that mug of coffee while I work at my computer seems to “ground” me for the day. So far, I’ve only tried your San Pietro Brunetta blend (which I ❤️!) but I look forward to enjoying your Roma Bionda and Milano Mora blends, too. The big question is, is it ok to have more than one favorite?!

- Maria, family member of Unimatic #647

First of all I love, love my Unimatic! I first saw you on the Netflix documentary and fell in love with your story. I have a very similar coffee connection with my grandparents and I started drinking coffee with my grandma when I was about 5. I love the connection you make with your customers! I ordered my Unimatic and had it delivered to my best friends house to ensure it’s safe arrival. We seasoned it, made a couple of pots and tried different coffees with it. By the time we were done my friends ordered one for themselves!

- Ami, family member of Unimatic #649

I am blown away but honestly my intuition was right and I am not surprised. All the coffees are divine, and the coffee pot makes breathtaking brews.

- Alex, family member of Unimatic #656

I have never tasted or smelled coffee like this before. Even in Italy, I never had such an amazing cup of coffee as this one. Until now, my best cup ever was at Glile in Florence and they have been making coffee for hundreds of years. :+) I’ve been roasting my own coffee for 10 years as I couldn’t find a decent coffee. Now I am questioning my hard earn roasting skills!

- Jeff, family member of Unimatic #670

My wife & I have been thoroughly enjoying our Unimatic percolator. We never thought we would revert back to a method of coffee-making that seemed outdated, but we must say the taste of the coffee from the Unimatic is much smoother and more flavorful. No more bitter coffee for us! The Unimatic has become part of our morning ritual and we are enjoying every cup.

- Manny, family member of Unimatic #674

She arrived yesterday afternoon. We carefully unwrapped her packing and set her up to ‘season’ her, to then prepare her for her inaugural pot of coffee. She’s absolutely beautiful and we’re thrilled to be part of the Unimatic Coffee family. Thank you for the prompt shipment, great communication and, of course, the wonderful coffee!!!!

- Dorothy, family member of Unimatic #676

My Unimatic is my favorite thing I have bought in a long time. It is absolutely beautiful and brings me joy. I love the sound of the perk, I love how beautiful it looks on my table and it makes great coffee!! I love it!❤️ I speak Italian, have traveled to Italy Many times and have many friends in Italy. Every time I use it, I slow down, enjoy the conversation and feel like I’m in Italy!

- Shannon, family member of Unimatic #689

I must say, I love my Unimatic. The coffee is so pure, no burned taste, just perfection. I am the only caffeine consumer in our home which creates leftover coffee in the pot. I let it cool down and pour the remainder into a Mason jar and then straight into the fridge. Later in the day or the next morning I reheat a cup of it in the microwave and am good to go. Aesthetically, the pot looks nice sitting on the kitchen counter awaiting its next trip to the stovetop. So....A+++ on the Unimatic! Your father created a great percolator that solved the problem of over brewing. Also, the opening and unpacking of the box upon arrival was like Christmas morning! So much fun. You have done a brilliant job by including so much joy with the arrival of the Unimatic at one’s home.

- Jack, family member of Unimatic #703

First when I opened the package it was beautiful and I could tell just from that, how you value your product. Presentation does count and yours was perfect! I have been drinking coffee for years and I really thought that I knew what coffee tastes like. But sometimes in your life, you have a ""WOW"" experience that you will never forget. The first cup from the Unimatic was the FIRST TIME I ever tasted coffee!!! I really mean it! It was sooooo smooth and flavorful. I don't remember how I found your product but I equate that to finding a gold nugget amid a ton of rocks!! What a find...

- Robert, family member of Unimatic #708

From the moment I decided to purchase a Unimatic, even before watching the Netflix special, I had a feeling that this was more than “just a coffee pot.” The whole experience, from the website to the TED talk, to watching “Coffee for All,” to your Instagram, to the service I’ve received from your office....it has all been wonderful.

- Stephanie, family member of Unimatic #714