Fall Newsletter 2015: Family Focused Fall


Dearest Coffee Lovers,

As the subject line suggests, this Fall season, we’re all about family… that said, we were unplugged on September 29th and had our own little National Coffee Day celebration with this guy…

 

 

 

Meet Grampa!! He’s 97 (and a half) and still asks for coffee at breakfast, lunch, dinner and a few times in between. We’ve never met someone who loves coffee more (and we know TONS of coffee lovers). It even brings a smile to his face when he’s in the hospital! “It’s the little things in life,” he says. Well, Grampa, you couldn’t be more right. We hope you got to spend National Coffee Day (or part of it) with someone that both inspires you and makes you smile, just like our Grampa.

 

#UnimaticUniversity!
We’re excited to invite you to celebrate National Coffee Day all month long with us in our second annual semester of Unimatic University! We’ll be posting a coffee fact every day for the month of October so be sure to follow along on social:

instagram | facebook | twitter | website

 


Celebrating Dad

The day after National Coffee Day (September 30th) marked the 5 year anniversary of losing Dad, so in true Cardiello form, we launched a new initiative in September that is our way of celebrating him. It’s called Legacy OutLoud and is allowing me to give other young girls some of the things he gave me, namely: confidence.
Read more below…


 

 

 

#DearDaughter
To all the men (and all the women with men in their lives), we would love to invite you to take part in our first campaign. We’re inviting guys to write a letter to their “daughters” with their wishes and guidance about what it truly means to be strong as they grow up. Maybe discuss it over coffee? Just saying…
Read more below…

 

Connecting with our past…

 It’s true that travel changes you, even when you don’t expect it. We spent the month of July traveling in Italy. Going back to the town where Dad was born was beyond my wildest dreams. I thought naming our flagship blend, San Pietro Brunetta after “San Pietro” al Tanagro meant a lot to me… well, when I met the people of the town (people who knew my Dad and Nonna), I realized that our tribute meant even more to them. As they grabbed my hands (or usually, my cheeks) they said things like “we are honored to have you” which usually brought both of us to tears. To say that our brand has new life is an understatement… since returning in August, we:

– launched a new website (BIG thank you to our amazing Brooklyn family, the folks at BKLYN Creative, for our awesome makeover!
– hired a designer to recreate our coffee packaging with inspirations from our trip
– potentially found a location in Red Hook, Brooklyn to open a coffee shop
– and might be featured sharing our story in an Italian coffee documentary!
– ALSO, coming soon: we will be launching a coffee subscription service! Imagine giving the gift of a year’s worth of coffee, delivered right to someone’s door?! #hellostockingstuffers

We are fairly certain that connecting to your past helps create your future – or it at least takes you on some fun adventures!

Here are a few photos from our trip:

As always, thank you for being part of our family – you make us feel lucky every day.

always,

Elisabeth

Legacy OutLoud is a global initiative, founded to refocus the foundational conversations that give young women the inspiration and confidence to think and act entrepreneurially, reverse engineer their careers and become the leaders of their generation. We believe that a combination of mission, mindset and mentorship are the keys to instilling a sense of unshakable confidence in our next generation. Our first cohort of 14 young ladies (utter rock stars!) from universities all over the US are beginning our leadership program this fall and we have 600+ women entrepreneurs, investors and innovators on board to inspire, guide and help create pivotal experiences for them. Our first outreach campaign reached over 1 million people! JOIN US!

The #DearDaughter Campaign is an invitation for men to join a conversation that is sometimes hard for them to enter. We are collecting letters from men to their daughters whether present, future, granddaughters, etc. that describe what being a strong woman really means. We hope that these letters, written from the viewpoint of one of the “strongest” influences in a little girl’s life, will put the meaning of strength into perspective and inspire them with the confidence to become the women they want to be. My Dad’s voice (always whispering, “you can, go!”) was the original, help us give to others what he gave to me… JOIN / SHARE THE MOVEMENT!


Want to try our coffee for free?
Let us send you a unique code to use in your order!

What the Unimatic family is saying…

When my husband and I finally received and opened the box with the Unimatic inside and I saw your personalized note, it brought tears to my eyes to know that we actually had in our hands part of your family's history. Thank you for letting us be a part of it!!

- Terry, family member of Unimatic #288

Thank you dearest Elisabeth for being the much needed catalyst for change. For sharing your remedy for our home life that has been suspended after much trial and trauma. We laughed, shared, marveled and lingered the table discussing your father’s creation. We spent time together as a family, enjoying the newness of what is usually the mundane. Creating your shared legacy... a cup of coffee. The Unimatic made our house a home... long gone are the quick days of the Keurig or nearest coffee shop. We look forward to spending tomorrow morning with Brunetta.

- Monica, family member of Unimatic #329

"Thank you so much, I happened to see the program on Netflix called Coffee for All. As you refer to my net coffee pot as a "her" she will be appropriately named "Grace" after my grandmother who gave me my first percolator coffee pot at the age of 18. Now as I brew coffee in the mornings I will think of my grandparents more often."

- Joe, family member of Unimatic #392

"I am truly happy with the Unimatic. A perfect cup of coffee and the story that goes with it even makes it more enjoyable."

- David, family member of Unimatic #418

Coffee has this magic of uniting people. In a world so digital, individualistic, I believe Elisabeth does an extra-ordinary job to reconnect the people we love the most. I could not fail remember the excitement and the happiness of receiving in NYC my Unimatic pot directly from the hands of my dear friend Elisabeth. An unforgettable day!

- Zeca, family member of Unimatic #443

I received this Unimatic as a gift yesterday and I am just tickled! The coffee is amazing and so very worth the wait. I love your story; keep on doing what you are doing - we all need an incentive to slow down.

- Hope, family member of Unimatic #526

I'm not functional until I've had my coffee, so I love coming out to the kitchen and seeing her on the stove! We now have our brave conversations, as we always have, with music playing in the background and the most delicious coffee we've ever tasted.

- Peg, family member of Unimatic #534

I love my Unimatic coffee pot. I love the fragrance of fresh perked coffee. it reminds me of the mornings when my grandmother made coffee. When I read about the Unimatic coffee pot I just had to have it. The aroma of fresh perked coffee in my apartment is wonderful and relaxing. The coffee that I ordered with it is also delicious. I keep my coffee pot on the stove, ready for the next day.!!

- Luisa, family member of Unimatic #603

We are so very happy for the Unimatic that we received yesterday :) This morning my wife bicycled to the local bakery for some croissants, meanwhile I cleaned the Unimatic and prepared for our morning coffee :) The coffee was outstanding and we simply love the Unimatic! We had a good long chat and enjoyed our coffee and croissant outside.

- Sturla, family member of Unimatic #625

I have to say I was emotional when I opened the box and unwrapped the Unimatic. My love of coffee comes from my Mom and Neapolitan grandmother. My fondest memories were in the summer and my parents liked to sit outside in the backyard talking after dinner and I would make coffee for all using that coffee pot. My Italian grandma loved afternoon coffee with anisette, and having coffee when visiting was a time to gather and chat. I hope I can persuade my daughter to slow down and enjoy a cup of Caffè Unimatic with me, she does love coffee.

- Madeleine, family member of Unimatic #630

My husband and I tried the San Pietro Brunetta and it was love at first sip and absolutely the best coffee that we have ever tasted. We can't wait for more...

- Christine, family member

Your Brunetta blend is a delight to the pallet! It is truly a different taste than an American coffee blend...roasting slow makes a better cup using the Unimatic in my opinion. Having the Unimatic with the Brunetta blend has made our mornings more pleasurable than ever....the coffee is rich with flavor as well as the conversation it stimulates while we slowly drink the pot. Thank you for creating the environment for an awesome morning to take place!

- Kimberly, family member of Unimatic #644

Breakfast is my favorite meal of the day and making coffee in my new Caffè Unimatic pot is the highlight of my meal-making ritual. Lingering over that mug of coffee while I work at my computer seems to “ground” me for the day. So far, I’ve only tried your San Pietro Brunetta blend (which I ❤️!) but I look forward to enjoying your Roma Bionda and Milano Mora blends, too. The big question is, is it ok to have more than one favorite?!

- Maria, family member of Unimatic #647

First of all I love, love my Unimatic! I first saw you on the Netflix documentary and fell in love with your story. I have a very similar coffee connection with my grandparents and I started drinking coffee with my grandma when I was about 5. I love the connection you make with your customers! I ordered my Unimatic and had it delivered to my best friends house to ensure it’s safe arrival. We seasoned it, made a couple of pots and tried different coffees with it. By the time we were done my friends ordered one for themselves!

- Ami, family member of Unimatic #649

I am blown away but honestly my intuition was right and I am not surprised. All the coffees are divine, and the coffee pot makes breathtaking brews.

- Alex, family member of Unimatic #656

I have never tasted or smelled coffee like this before. Even in Italy, I never had such an amazing cup of coffee as this one. Until now, my best cup ever was at Glile in Florence and they have been making coffee for hundreds of years. :+) I’ve been roasting my own coffee for 10 years as I couldn’t find a decent coffee. Now I am questioning my hard earn roasting skills!

- Jeff, family member of Unimatic #670

My wife & I have been thoroughly enjoying our Unimatic percolator. We never thought we would revert back to a method of coffee-making that seemed outdated, but we must say the taste of the coffee from the Unimatic is much smoother and more flavorful. No more bitter coffee for us! The Unimatic has become part of our morning ritual and we are enjoying every cup.

- Manny, family member of Unimatic #674

She arrived yesterday afternoon. We carefully unwrapped her packing and set her up to ‘season’ her, to then prepare her for her inaugural pot of coffee. She’s absolutely beautiful and we’re thrilled to be part of the Unimatic Coffee family. Thank you for the prompt shipment, great communication and, of course, the wonderful coffee!!!!

- Dorothy, family member of Unimatic #676

My Unimatic is my favorite thing I have bought in a long time. It is absolutely beautiful and brings me joy. I love the sound of the perk, I love how beautiful it looks on my table and it makes great coffee!! I love it!❤️ I speak Italian, have traveled to Italy Many times and have many friends in Italy. Every time I use it, I slow down, enjoy the conversation and feel like I’m in Italy!

- Shannon, family member of Unimatic #689

I must say, I love my Unimatic. The coffee is so pure, no burned taste, just perfection. I am the only caffeine consumer in our home which creates leftover coffee in the pot. I let it cool down and pour the remainder into a Mason jar and then straight into the fridge. Later in the day or the next morning I reheat a cup of it in the microwave and am good to go. Aesthetically, the pot looks nice sitting on the kitchen counter awaiting its next trip to the stovetop. So....A+++ on the Unimatic! Your father created a great percolator that solved the problem of over brewing. Also, the opening and unpacking of the box upon arrival was like Christmas morning! So much fun. You have done a brilliant job by including so much joy with the arrival of the Unimatic at one’s home.

- Jack, family member of Unimatic #703

First when I opened the package it was beautiful and I could tell just from that, how you value your product. Presentation does count and yours was perfect! I have been drinking coffee for years and I really thought that I knew what coffee tastes like. But sometimes in your life, you have a ""WOW"" experience that you will never forget. The first cup from the Unimatic was the FIRST TIME I ever tasted coffee!!! I really mean it! It was sooooo smooth and flavorful. I don't remember how I found your product but I equate that to finding a gold nugget amid a ton of rocks!! What a find...

- Robert, family member of Unimatic #708

From the moment I decided to purchase a Unimatic, even before watching the Netflix special, I had a feeling that this was more than “just a coffee pot.” The whole experience, from the website to the TED talk, to watching “Coffee for All,” to your Instagram, to the service I’ve received from your office....it has all been wonderful.

- Stephanie, family member of Unimatic #714