Fall Newsletter 2015: Family Focused Fall


Dearest Coffee Lovers,

As the subject line suggests, this Fall season, we’re all about family… that said, we were unplugged on September 29th and had our own little National Coffee Day celebration with this guy…

 

 

 

Meet Grampa!! He’s 97 (and a half) and still asks for coffee at breakfast, lunch, dinner and a few times in between. We’ve never met someone who loves coffee more (and we know TONS of coffee lovers). It even brings a smile to his face when he’s in the hospital! “It’s the little things in life,” he says. Well, Grampa, you couldn’t be more right. We hope you got to spend National Coffee Day (or part of it) with someone that both inspires you and makes you smile, just like our Grampa.

 

#UnimaticUniversity!
We’re excited to invite you to celebrate National Coffee Day all month long with us in our second annual semester of Unimatic University! We’ll be posting a coffee fact every day for the month of October so be sure to follow along on social:

instagram | facebook | twitter | website

 


Celebrating Dad

The day after National Coffee Day (September 30th) marked the 5 year anniversary of losing Dad, so in true Cardiello form, we launched a new initiative in September that is our way of celebrating him. It’s called Legacy OutLoud and is allowing me to give other young girls some of the things he gave me, namely: confidence.
Read more below…


 

 

 

#DearDaughter
To all the men (and all the women with men in their lives), we would love to invite you to take part in our first campaign. We’re inviting guys to write a letter to their “daughters” with their wishes and guidance about what it truly means to be strong as they grow up. Maybe discuss it over coffee? Just saying…
Read more below…

 

Connecting with our past…

 It’s true that travel changes you, even when you don’t expect it. We spent the month of July traveling in Italy. Going back to the town where Dad was born was beyond my wildest dreams. I thought naming our flagship blend, San Pietro Brunetta after “San Pietro” al Tanagro meant a lot to me… well, when I met the people of the town (people who knew my Dad and Nonna), I realized that our tribute meant even more to them. As they grabbed my hands (or usually, my cheeks) they said things like “we are honored to have you” which usually brought both of us to tears. To say that our brand has new life is an understatement… since returning in August, we:

– launched a new website (BIG thank you to our amazing Brooklyn family, the folks at BKLYN Creative, for our awesome makeover!
– hired a designer to recreate our coffee packaging with inspirations from our trip
– potentially found a location in Red Hook, Brooklyn to open a coffee shop
– and might be featured sharing our story in an Italian coffee documentary!
– ALSO, coming soon: we will be launching a coffee subscription service! Imagine giving the gift of a year’s worth of coffee, delivered right to someone’s door?! #hellostockingstuffers

We are fairly certain that connecting to your past helps create your future – or it at least takes you on some fun adventures!

Here are a few photos from our trip:

As always, thank you for being part of our family – you make us feel lucky every day.

always,

Elisabeth

Legacy OutLoud is a global initiative, founded to refocus the foundational conversations that give young women the inspiration and confidence to think and act entrepreneurially, reverse engineer their careers and become the leaders of their generation. We believe that a combination of mission, mindset and mentorship are the keys to instilling a sense of unshakable confidence in our next generation. Our first cohort of 14 young ladies (utter rock stars!) from universities all over the US are beginning our leadership program this fall and we have 600+ women entrepreneurs, investors and innovators on board to inspire, guide and help create pivotal experiences for them. Our first outreach campaign reached over 1 million people! JOIN US!

The #DearDaughter Campaign is an invitation for men to join a conversation that is sometimes hard for them to enter. We are collecting letters from men to their daughters whether present, future, granddaughters, etc. that describe what being a strong woman really means. We hope that these letters, written from the viewpoint of one of the “strongest” influences in a little girl’s life, will put the meaning of strength into perspective and inspire them with the confidence to become the women they want to be. My Dad’s voice (always whispering, “you can, go!”) was the original, help us give to others what he gave to me… JOIN / SHARE THE MOVEMENT!