Celebrating Dad's 10 Year Anniversary

From the original #UnimaticFam

Everything important in an Italian family happens around the table, and for us that couldn't have been more true. Our Unimatic inspired us to linger a little longer together, because it kept the coffee piping hot and it was always "just one more cup" from being empty. So, we'd stay. Dad would tell stories and I'd listen, over coffee.

Unimatic #1 lives at my Mom’s house. She (the pot) was present for all of our stories, lessons, brainstorming sessions, etc. growing up. I often say that I wish our Unimatic had a rewind and play button, because she could have captured some of those moments of magic, wisdom, humanity, love, and learning to keep forever. My Dad did a myriad of things over the course of his life. He was a crazy entrepreneur who created every kind of company from physical spaces like a restaurant and Athletic Club (sort of like the old time Soho House of Bay Ridge Brooklyn), to physical products like cookware, perfume and cosmetics, to B2B agencies in the talent and advertising industry. And he was also seemingly prone to new and crazy experiences because of his love of learning. For example, he played the harmonica on stage at Carnegie Hall when he was still a teen, was a dance instructor for everything from belly dancing to ball room dancing, and served our country as an Intelligence Officer in the US Army. His stories were utterly fascinating, but there was a topic of story that I liked hearing best. It was one of the things that I constantly asked about and wanted to learn every nuance of. 

Of all Dad's stories, I had one favorite

One of Dad's mentors was Normal Vincent Peale, the guy who wrote the book on "The Power of Positive Thinking" - which essentially became Positive Psychology when we created technology that was capable of putting fMRIs on our brains and observing what happens to us based on our thoughts. He was a minister, a mentor, a friend and someone that my Dad respected deeply. My Dad would teach someone of NVP's principles to his salesmen in United Cookware, but even more than that, he lived them. He was so committed to the potential of the human spirit and our capacity for resilience that he started being the person to call when things went wrong.

My favorite story was when he'd tell me about what it was like to "teach positive thinking to NYC cops." I spent most of my life not even really understanding what that meant (think: a version of Tony Robbins in the 1960s). When members of the NYPD would retire from the force and give back their badge and gun, they'd go through an identity crisis. They felt rudderless, without purpose, and like they lost the defining force in their lives. Some would even be on suicide watch. That's when my Dad would get the call to come help them rediscover themselves. Sometimes that literally started with talking them off the ledge, sometimes it meant they'd come to his office and not leave for hours. Whatever the situation, it was completely dependent on the person and the way that my Dad was able to receive them and let them find their own way back to center. 

Loving New York: A family legacy

Beyond hearing about the intricacies of the human mind and heart, I remember being able to feel his pride in being able to contribute to our great city and the men and women who serve it. These stories are a big part of realizing my fascination with people, leadership, communication and psychology. It would always be so clear that although there was a bigger, overarching problem, each individual manifestation of that problem was different depending on the person. He never assumed, questioned everything and remained steadfast in that the work he did with them wasn't cookie cutter and it wasn't any reflection of him. He was just a mirror, reflecting back to them what was possible for them and reminding them of their sovereignty and agency in taking actions rooted in their values. He'd reconnect them to their values when their judgement got clouded or their egos got in the way. He saved lives, one at a time.

My NYC legacy

When I created Brave Conversations Over Coffee®, its intention was to be the catalyst for these sorts of conversations. The ones that bring you back to center. The ones that collect people who are different from one another around a table and give them the tools to see past the differences and into each other's humanness.

Now, as we address racism and a way of thinking that dehumanizes people as a defense mechanism, I get to be part of the path forward, the transformation, the recreation of what it means for this new generation of men and women who feel called to protect and serve this city. When I cold emailed the Commissioner, I didn't even expect a response. I simply needed to take the action and put it into the world that I wanted to be part of our city and country and world's path toward unity. I know that it won't happen overnight, but we have a BIG plan and will begin chipping away at this month. 


Although I wish that we could have celebrated and commemorated Dad's 10 year anniversary on September 30th in a physical way with the people and places that bring warmth and comfort, I feel strongly that there isn't ANY other way to celebrate that would mean more to him than this. And what's crazier is that, if you've seen my TEDx talks, you know that his mission was to make me so unyieldingly confident that "what the mind can conceive, the mind can achieve" that I could truly own my path, my purpose and my life. Well, somehow in the past 10 years, even when not physically present, he succeeded instilling that for me. So, here's to unshakable confidence, taking inspired action and never ceasing to take a stand to contribute to the way forward. 

Dear Dad, I've known that you're proud of me, but as we cross the ten year milestone, I can say that I've never been more proud of me, too. Love, e


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What the Unimatic family is saying…

When my husband and I finally received and opened the box with the Unimatic inside and I saw your personalized note, it brought tears to my eyes to know that we actually had in our hands part of your family's history. Thank you for letting us be a part of it!!

- Terry, family member of Unimatic #288

Thank you dearest Elisabeth for being the much needed catalyst for change. For sharing your remedy for our home life that has been suspended after much trial and trauma. We laughed, shared, marveled and lingered the table discussing your father’s creation. We spent time together as a family, enjoying the newness of what is usually the mundane. Creating your shared legacy... a cup of coffee. The Unimatic made our house a home... long gone are the quick days of the Keurig or nearest coffee shop. We look forward to spending tomorrow morning with Brunetta.

- Monica, family member of Unimatic #329

"Thank you so much, I happened to see the program on Netflix called Coffee for All. As you refer to my net coffee pot as a "her" she will be appropriately named "Grace" after my grandmother who gave me my first percolator coffee pot at the age of 18. Now as I brew coffee in the mornings I will think of my grandparents more often."

- Joe, family member of Unimatic #392

"I am truly happy with the Unimatic. A perfect cup of coffee and the story that goes with it even makes it more enjoyable."

- David, family member of Unimatic #418

Coffee has this magic of uniting people. In a world so digital, individualistic, I believe Elisabeth does an extra-ordinary job to reconnect the people we love the most. I could not fail remember the excitement and the happiness of receiving in NYC my Unimatic pot directly from the hands of my dear friend Elisabeth. An unforgettable day!

- Zeca, family member of Unimatic #443

I received this Unimatic as a gift yesterday and I am just tickled! The coffee is amazing and so very worth the wait. I love your story; keep on doing what you are doing - we all need an incentive to slow down.

- Hope, family member of Unimatic #526

I'm not functional until I've had my coffee, so I love coming out to the kitchen and seeing her on the stove! We now have our brave conversations, as we always have, with music playing in the background and the most delicious coffee we've ever tasted.

- Peg, family member of Unimatic #534

I love my Unimatic coffee pot. I love the fragrance of fresh perked coffee. it reminds me of the mornings when my grandmother made coffee. When I read about the Unimatic coffee pot I just had to have it. The aroma of fresh perked coffee in my apartment is wonderful and relaxing. The coffee that I ordered with it is also delicious. I keep my coffee pot on the stove, ready for the next day.!!

- Luisa, family member of Unimatic #603

We are so very happy for the Unimatic that we received yesterday :) This morning my wife bicycled to the local bakery for some croissants, meanwhile I cleaned the Unimatic and prepared for our morning coffee :) The coffee was outstanding and we simply love the Unimatic! We had a good long chat and enjoyed our coffee and croissant outside.

- Sturla, family member of Unimatic #625

I have to say I was emotional when I opened the box and unwrapped the Unimatic. My love of coffee comes from my Mom and Neapolitan grandmother. My fondest memories were in the summer and my parents liked to sit outside in the backyard talking after dinner and I would make coffee for all using that coffee pot. My Italian grandma loved afternoon coffee with anisette, and having coffee when visiting was a time to gather and chat. I hope I can persuade my daughter to slow down and enjoy a cup of Caffè Unimatic with me, she does love coffee.

- Madeleine, family member of Unimatic #630

My husband and I tried the San Pietro Brunetta and it was love at first sip and absolutely the best coffee that we have ever tasted. We can't wait for more...

- Christine, family member

Your Brunetta blend is a delight to the pallet! It is truly a different taste than an American coffee blend...roasting slow makes a better cup using the Unimatic in my opinion. Having the Unimatic with the Brunetta blend has made our mornings more pleasurable than ever....the coffee is rich with flavor as well as the conversation it stimulates while we slowly drink the pot. Thank you for creating the environment for an awesome morning to take place!

- Kimberly, family member of Unimatic #644

Breakfast is my favorite meal of the day and making coffee in my new Caffè Unimatic pot is the highlight of my meal-making ritual. Lingering over that mug of coffee while I work at my computer seems to “ground” me for the day. So far, I’ve only tried your San Pietro Brunetta blend (which I ❤️!) but I look forward to enjoying your Roma Bionda and Milano Mora blends, too. The big question is, is it ok to have more than one favorite?!

- Maria, family member of Unimatic #647

First of all I love, love my Unimatic! I first saw you on the Netflix documentary and fell in love with your story. I have a very similar coffee connection with my grandparents and I started drinking coffee with my grandma when I was about 5. I love the connection you make with your customers! I ordered my Unimatic and had it delivered to my best friends house to ensure it’s safe arrival. We seasoned it, made a couple of pots and tried different coffees with it. By the time we were done my friends ordered one for themselves!

- Ami, family member of Unimatic #649

I am blown away but honestly my intuition was right and I am not surprised. All the coffees are divine, and the coffee pot makes breathtaking brews.

- Alex, family member of Unimatic #656

I have never tasted or smelled coffee like this before. Even in Italy, I never had such an amazing cup of coffee as this one. Until now, my best cup ever was at Glile in Florence and they have been making coffee for hundreds of years. :+) I’ve been roasting my own coffee for 10 years as I couldn’t find a decent coffee. Now I am questioning my hard earn roasting skills!

- Jeff, family member of Unimatic #670

My wife & I have been thoroughly enjoying our Unimatic percolator. We never thought we would revert back to a method of coffee-making that seemed outdated, but we must say the taste of the coffee from the Unimatic is much smoother and more flavorful. No more bitter coffee for us! The Unimatic has become part of our morning ritual and we are enjoying every cup.

- Manny, family member of Unimatic #674

She arrived yesterday afternoon. We carefully unwrapped her packing and set her up to ‘season’ her, to then prepare her for her inaugural pot of coffee. She’s absolutely beautiful and we’re thrilled to be part of the Unimatic Coffee family. Thank you for the prompt shipment, great communication and, of course, the wonderful coffee!!!!

- Dorothy, family member of Unimatic #676

My Unimatic is my favorite thing I have bought in a long time. It is absolutely beautiful and brings me joy. I love the sound of the perk, I love how beautiful it looks on my table and it makes great coffee!! I love it!❤️ I speak Italian, have traveled to Italy Many times and have many friends in Italy. Every time I use it, I slow down, enjoy the conversation and feel like I’m in Italy!

- Shannon, family member of Unimatic #689

I must say, I love my Unimatic. The coffee is so pure, no burned taste, just perfection. I am the only caffeine consumer in our home which creates leftover coffee in the pot. I let it cool down and pour the remainder into a Mason jar and then straight into the fridge. Later in the day or the next morning I reheat a cup of it in the microwave and am good to go. Aesthetically, the pot looks nice sitting on the kitchen counter awaiting its next trip to the stovetop. So....A+++ on the Unimatic! Your father created a great percolator that solved the problem of over brewing. Also, the opening and unpacking of the box upon arrival was like Christmas morning! So much fun. You have done a brilliant job by including so much joy with the arrival of the Unimatic at one’s home.

- Jack, family member of Unimatic #703

First when I opened the package it was beautiful and I could tell just from that, how you value your product. Presentation does count and yours was perfect! I have been drinking coffee for years and I really thought that I knew what coffee tastes like. But sometimes in your life, you have a ""WOW"" experience that you will never forget. The first cup from the Unimatic was the FIRST TIME I ever tasted coffee!!! I really mean it! It was sooooo smooth and flavorful. I don't remember how I found your product but I equate that to finding a gold nugget amid a ton of rocks!! What a find...

- Robert, family member of Unimatic #708

From the moment I decided to purchase a Unimatic, even before watching the Netflix special, I had a feeling that this was more than “just a coffee pot.” The whole experience, from the website to the TED talk, to watching “Coffee for All,” to your Instagram, to the service I’ve received from your office....it has all been wonderful.

- Stephanie, family member of Unimatic #714